A pair of dextrous industrial robots repeatedly restyle a girl’s beau on this particularly Perlorian date for new Axe/Lynx Twist, the scent that alters itself to keep pace with the purported modern female’s attention span for guys.
Conceived by Argentinian hot shop Ponce and shot by The Brothers with the digital artistry of The Mill, the spot begins airing worldwide this month.
Lynx Twist, because women bore easily.
Director: The Perlorian Brothers
AD Agency: Ponce Buenos Aires
Agency Producer: Brenda Morrisom Fell
Creatives: Hernan Cerdeiro, Ariel Serkin
Production Company: Furlined, LA/ Soft Citizen, Toronto
Line Producer: Merrie Wassen
Producer: David Thorne (EP), Eliza Pelham Randall
Director of Photography: Bryan Newman
Editing Company: Beast
Editorial Editor: Leo Scott
Post Production: The Mill / Los Angeles
Producer: Lee Pavey Lead Flame Artist: Chris Knight
Assistant Artist: Andy Bate Lead CG Artist: Robert Sethi