Agency: Duval Guillaume Brussels.
Somewhat the best ever made. It almost run a tear in my old cynical eyes.
Katamari Damacy... Brilliant PS2 game, brilliant concept ( google it, play it , love it). Here the creatives only ripped off a concept and put a message on it. At least it's a positive one.
All in all: Good message, okay ad, zero imagination and creativity.
I m sure this will win tons of awards anyway, oh' well...
who cares if it wins awards or not? if it's good enough for people to take notice and do something about the dark fury of aids, why is that considered hack creative?
Not the only human ball that year but still the best one!
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