This ad rewrote ad history in 1984 - not only by being a fantastic ad that (re)launced the Mac - but also for their ingenious media buying.

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Macintosh - 1984 (1984)
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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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