Aardman Animations created this ad for the Macular Society, soliciting donations to help find a cure for macular degeneration and other eyesight related issues. As everything Aardman does, it's charming and lovely, even if the subject matter is not.

Client: The Macular Society Agency: Caroline Production/Animation: Aardman Animations

about the author

kidsleepy CD copywriter with 18 years experience who has worked in many cities including New York, Atlanta, Montreal and currently Los Angeles. I snark because I care.