Aardman Animations created this ad for the Macular Society, soliciting donations to help find a cure for macular degeneration and other eyesight related issues. As everything Aardman does, it's charming and lovely, even if the subject matter is not.

Client: The Macular Society Agency: Caroline Production/Animation: Aardman Animations

about the author

kidsleepy 17 year copywriter, now CD, who has worked in many cities including Pittsburgh, New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.

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