This campaign TBWAToronto has launched Campaign 911, a nation wide campaign designed to encourage and empower the Canadian public to call 911 to report suspected impaired drivers. These TV commercials mimic daytimeTV, complete with shoddy lighting, where a show by drunk drivers called "Staying on the road" debates how to beat the breathalyzer tests and how to stay on the road in general.

Client: MADD
Agency: TBWA\Toronto
Production Company: Holiday Films, Toronto
Director : Adam Massey
Julian Rudd, Vapor Music, Toronto (Music + Sound Production)
anthony wolch (Executive Creative Director)
James Ansley (CD/Copywriter)
Denise Cole (Art Director)
Derek Sewell, Josefina Nadurata (Executive Producer)
Tim Corrigan (Producer)
Barry Parrell (DoP)
Nadya MacNeil (Agency Producer)
Brian Noon, Traffik Edit, Toronto (Editor)

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.