This campaign TBWAToronto has launched Campaign 911, a nation wide campaign designed to encourage and empower the Canadian public to call 911 to report suspected impaired drivers. These TV commercials mimic daytimeTV, complete with shoddy lighting, where a show by drunk drivers called "Staying on the road" debates how to beat the breathalyzer tests and how to stay on the road in general.

Client: MADD Agency: TBWA\Toronto Production Company: Holiday Films, Toronto Director : Adam Massey Julian Rudd, Vapor Music, Toronto (Music + Sound Production) anthony wolch (Executive Creative Director) James Ansley (CD/Copywriter) Denise Cole (Art Director) Derek Sewell, Josefina Nadurata (Executive Producer) Tim Corrigan (Producer) Barry Parrell (DoP) Nadya MacNeil (Agency Producer) Brian Noon, Traffik Edit, Toronto (Editor)
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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.