In this PSA from TBWA and Holiday Films, Toronto, pro drunk-drtivers have their own daytime TV show, and it looks exactly like those terrible daytime TV shows of the 80s....also, you have to hand it to the creative team, they couldn't resist adding the worlds worst pun "fighting copper with copper".

Agency: TBWA, Toronto Executive Creative Director: Anthony Wolch Creative Director/Copywriter: James Ansley Art Director: Denise Cole Agency Producer: Nadya MacNeil Production Company: Holiday Films, Toronto Director: Adam Massey Executive Producers: Derek Sewell, Josefina Nadurata Line Producer: Tim Corrigan DP: Barry Parrell Editor: Brian Noon, Traffik Edit, Toronto Sound Design: Julian Rudd, Vapor Music, Toronto

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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