Making it to the NFL takes a lot of hard work. Every ounce of athletic talent has to be matched by years in the weight room and on the field if they are to make it to the big time. Heat examined the emerging rivalries between NFL quarterbacks Colin Kaepernick (San Francisco 49ers) and Russell Wilson (Seattle Seahawks), and running backs Arian Foster (Houston Texans) and Marshawn Lynch (Seattle Seahawks), to reveal a surprising fake fact. From the beginning, these young stars didn't just want to get to the NFL; their true driving passion was to make it into the Madden game franchise. #Truestory

Title: Running Back Sons Client: 
EA Sports Agency: 
Heat, San Francisco Creative Director: 
Warren Cockrel 
Creative Director
: Anna Rowland Copywriter: 
Ben Salsky 
Art Director
: Mark Potoka Content Producer: Vera Kacurova

 Senior Strategist: Daniel Teng

 Account Director: Eddie Garabedian

 Production Company: Hungry Man Director: Wayne McClammy Executive Producer: Mino Jarjoura Executive Producer: Dan Duffy Line Producer: Rachel Curl Editorial: Arcade Edit 

 Editor: Christjan Jordan

 Managing Director: 
Damian Stevens Visual Effects: The Mill LA

 Visual Effects Supervisor: John Leonti

 Music Company: Beacon Street Studios

 Composer: Andrew Feltenstein

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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.