"Make Room," a nationwide campaign to end the rental affordability crisis in America, launched today with the release of footage from the first of a series of private living room performances called “Concerts for the 1st.” The campaign uses a simple yet powerful parallel that every American who has ever rented can relate to: Rent is due on the first of the month. To kick things off, the Duarte family hosted Carly Rae Jepsen in Los Angeles, where the family is struggling to make their rent. You can see the face of the daughter in the family light up the moment Carly Rae Jepsen steps into their living room.
Narrated by Edward Norton, the www.makeroomusa.org film explains the concert idea, it will raise awareness about the rental affordability crisis with top musical acts performing in living rooms across the country.
Enterprise Community Partners Inc. is the sponsoring partner of the Make Room campaign, with the collaboration and resources of partners such as the MacArthur Foundation. Matter Unlimited is the creative agency of record for Enterprise Community Partners Inc. Together they have developed the “Make Room” campaign and built the platform on which “Concerts for the 1st” lives.