Here's a new twist to the mystery of the Audi A5 Suicide / Krass ad that Audi wants wiped off the face of the web. Fiat are now tagging along on its viral infamy by claiming to be the creators of it. It's not the first time a viral went meta and self referential, for example Bad day -05 homaged Bad day -95, but this is on another level entirely.

Previously regarding Audi
Audi A5 Suicide vs Citroën Suicide by car: Carbon monoxide poisoning isn't what it used to be
Audi A5 "suicide ad" still touring the web. PS, it's still a spec ad and not real

and while we're on the topic of spec gone viral when there's death in cars: VW Polo - Suicide Bomber - (2005)