Siv-Art Productions produced this PSA in support of the 2010 California Marriage Protection Act, which will ban divorce in the state of California - mocking the talking head testimonial.
(1 vote)
Adland's Commercial Archive
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Daffy's - “Fitting Dance" - (2009) 3:26 (USA)
Paranoid US Directors AB/CD/CD Create the First In-Theater Live Advertisement
AB/CD/CD collaborated with agency Johannes Leonardo NY on an ad that paired a live performance with live action footage for the retailer, Daffy’s. The directorial collective, a recent addition to the Paranoid US roster, conceived an entertaining scenario that encompassed the agency’s vision in relation to the screen.
“The agency wanted direction that captured a new, fresh style. AB/CD/CD was a perfect choice as they pulled from their extensive music video background and trendsetting lifestyle”, said Producer Janice Biggs. The collective recently directed Lily Allen’s “Fuck You” and brought a similar upbeat mindset with strong color palette, scheme, and casting.
This new take on an advertisement was a challenge in more ways than one. While the production crew was given a two-month execution time, they ended up with three jobs on their hands: a stage production, a multi-camera shoot and the task of synthesizing the two.
Additionally, costume and choreography played an essential role in AB/CD/CD’s cutting-edge concept. With a synchronized dance arrangement incorporating layers of clothing, the directors and designers paid significant attention to costumes that impacted the way the dancers moved. Choreographer Noemie Lafrance, a frequent contributor on Feist’s music videos, brought a professional artistry, concentrating significantly on timing and demanding rehearsals.
The performance ran at The Ziegfeld Theater in Manhattan in late October, most recently October 30 and 31.
(2 votes)
2010 California Marriage Protection Act PSA - (2009) :72 (USA)
Siv-Art Productions produced this PSA in support of the 2010 California Marriage Protection Act, which will ban divorce in the state of California.
(1 vote)
International Olympic Committee - Olympic Spirit - (2009) :30 (USA)
This spot , directed by Johnny Kelly of Nexus for Cole & Weber United & IOC, uses stop motion to animate hundreds of individual paper collages, each hand-cut and torn. In one continuous shot, we are taken on a journey as each Olympic symbol seamlessly segues into the other. Plus the flute music reminded me of the whistling in "Five Years Time" from Noah and the whale so now I'm humming that song. damn earring that one
(2 votes)
BARS+TONE Productions - Most Explosive Movie ever made - (2009) :60 (USA)
When BARS+TONE Productions were set to change locations, they decided to leave not with a whimper but with a proper KABLOOEY-bang, and blew up their old offices.
"The office building at 550 Bryant Street exploded after charges were set off. In the wake of the destruction it was discovered that BARS+TONE, the former tenant of the building, demolished the property to leave no trace of its move to a new location. The explosion and escape were caught on film, but no charges have been filed at this time."
Of course, it's all the magic of film and not real, but the people of Bars+Tone are strutting their stuff in sleek black outfits and riding motorcycles in mock Hollywood chases down the streets. Makes you wish you worked there doesn't it?
(1 vote)
Guinness - Bring It To Life - (2009) :90 (UK)
This evening a new 90 Guinness spot premiered on UK telly. A spot that had a "rocket scientist" on set working with the special effects team. A shoot that got so cold at one point while shooting the forest scenes in Canada, -30 degrees Celsius, that some of the trees actually snapped. "It took 45 women, 6 days to hand stitch the artificial grass" the trivia sheet doesn't mention how long it would have taken had they used men. (hardyharhar).
Yes, it's a move away from ‘Good Things Come to Those Who Wait’, and it's not Noitulove, in ‘World’ hard working men bring the world to life in visuals that echo that surge and settle motion seen in a glass of the black gold after its poured.
Marketing Manager, Paul Cornell said; “To mark the start of the Bring it to Life era, we wanted to create a truly amazing campaign which will graphically illustrate the life, energy and passion of the brand, its drinkers and found within every great tasting pint of Guinness.”.
Guinness launches its most ambitious ad yet. In a parallel with the way a pint of Guinness is created, the ad shows a group of men bringing "a world to life."
Taking on the extreme challenge of creating this epic ad, Director Johnny Green recruited an elite team including Oscar winning set designer Grant Major and Oscar nominated Director of Photography Wally Pfisher.
Green comments; “This was one of the toughest and most exciting shoots I have worked on. The locations were so remote and extreme that it took days to even get to the site. From high altitudes to underwater shoots, freezing temperatures of -30 combined with the burning glare of the sun off of the snow, every element brought its own unique challenge. With only three weeks of shooting the team pulled together to create this incredible piece of work.”
(4 votes)
Moms Against Climate Change - Kids vs Police / Demonstration - (2009) :30 (Canada)
This PSA is making waves in Canada as part of a new campaign to demand action from Canada’s Prime Minister at the United Nations Climate Change Summit in Copenhagen. I hate to say that kids joining en masse in demonstrations reminds me of the punk-soundtracked ad for KPA Pension stop talking, but there you go, it does. Not surprising that the same thought forms the base-idea for two ads, after all there is an old saying that we only borrow the earth from our children.
(1 vote)
X-Box Forza Motorsport 3 - An Open Door - (2009) :60 (USA)
Wanna drive your dream car? You can now.
In this spot you'll find a wide variety of beautiful cars waiting for you with an open door, in the end, all you have to do is pick one.
This ad airs in the following markets - US, UK, France, Germany, Italy, Spain, Canada, Mexico, Australia, Japan...Media Buying is handled by Universal McCann.
A unique opportunity to consummate the car lust that has been building up inside all of us since we were kids. It’s a siren song that calls us headfirst into the world of all things motorsport, and it must be answered. Because whether you’re a racer, tuner, painter, designer or just someone who straight up loves cars, there is something waiting inside this game that will fuel your passion.
(1 vote)
Avis - "Billy the Bear" - (2009) :60 (USA)
Billy the bear, the mascot, hates the smell of his mascot outfit, his lack of peripheral vision, and other downside to his job. He needs a day off. Avis, help him! Perhaps he can rent a getaway car.
(1 vote)
Liaison dangereuse - Sexiness for everyone - (2009) :45 (Germany)
Sexiness for everyone indeed, in this German ad from Glow, a woman spends 40 seconds fixing her underwear before putting on her burqa. Bound to create controversy, though it's quite true that women will spend on nice frilly underwear that men never see. I'm wearing leopard spotted sheer stuff right now, underneath the frumpiest outfit I have 'cuz it's bloody cold outside today.
(1 vote)
The Pitch - Ad agency spoof by Cliff Freeman & Partners
While everyone is wondering what happened with Cliff Freeman and Partners, I thought it best to show you this skit from 2006 that they made. Perhaps there's clues in here.....
(2 votes)
The New Zealand Breast Cancer Foundation - blob - (2009) :60 (New Zealand)
Colenso BBDO, Auckland and The New Zealand Breast Cancer Foundation have translated breast cancer into a sinister growing blob - because if you ignore the problem, it only grows.
First, they ran a TVC where a seemingly harmless blob grows to take over the family home. The, as an ambient installation they did the same thing "live" so to speak. A rather harmless pinkish blob was ignored by pedestrians for hours, but it only grew... eventually blocking the entire street.
(2 votes)
AMF - Butterfly - (2009) :50 (Sweden)
A sad story of a larva's life, until the future arrives. Tagline: The future - a good reason to save for your pension
(2 votes)
Eichborn - Banners on flies (for real) - ambient, Germany
Jung von Matt just invented flyvertising. At the recent Frankfurt book convention they attached banners to 200 flies and set them loose to do their jobs as miniature sky ads around the convention center. In German, it's called a Fliegenbanner. Fliegenbanner, what a silly word.
No flies were harmed during this stunt. But a lot of people laughed.
(3 votes)
ICA - Jerry 3 Eng. Sub. - (2009) :30 (Sweden)
The third (and possibly final?) film with Jerry the trainee.
(1 vote)
ICA - Jerry 2 Eng. Sub. - (2009) :30 (Sweden)
The second installment of the ICA-soap opera with the trainee Jerry.
(1 vote)
ICA - Jerry 1 - Eng. sub. (2009) :30 (Sweden)
In the long running soap opera about the ICA supermarket, a new member of the cast is introduced. It's Jerry, the trainee. Who also happens to have downs syndrome.
(1 vote)
Aftonbladet - Sopranos - (2009) :35 (Sweden)
Paulie Walnuts (played by Tony Sirico) from the Sopranos takes over a local newspaper shop somewhere in Sweden.
(1 vote)
Family Supercooks “Talking Food” Idents - (2009) 16 x 10s (UK)
The brief in a line was to create a series of engaging sponsorship bumpers to promote the FSA’s association with new show “Family Supercooks” - this the talking food was born. There's the wigged out sausage who can't get his head around another talking sausage, the ever depressed and the super positive potato, the egg and salted peanuts. Some of the quirky characters the food has turned into are are loosely based on people at RKCR/Y&R.... Only four actors were used for the 17 characters, with post-production trickery used to create the illusion of completely different faces.
(4 votes)
Statoil Mastercard - Expensive (Swedish VO) - (2009) :45 (Sweden)
"I really love my car.. But it's gotten so.. expensive. With the gas. So, I've lightened the load. You know, had to get rid of, unnecessary load.kicks friends out of car. Stop driving around, without a destination. And one considers the environment. And if you don't hit the accelerator as hard, you waste less gas. No more aggressive driving, in short."
(1 vote)
Washington Area Women's Foundation (2009) 1:53 (USA)
This video was produced entirely pro-bono. World renowned animator Candy Guard of Sherbet, UK created the characters based on a story by RP3 Agency. Clean Cuts did original music, featuring players from the Baltimore Symphony Orchestra. The video debuted at the Women's Foundation's annual Leadership Luncheon, before 1,500 of DC's most influential women. There wasn't a dry eye in the house.
(5 votes)
Roygalan / Roy award show - Hamster - (swedish VO) (2009) :30 (Sweden)
This gives roughly the same low entertainment value that man on the street finds in watching commercials. We celebrate the art of making people want to watch.
Drinking that much vodka is going to kill that poor hamster. ;)
See also Roygalan / Roy award show - Goldfish - (swedish VO) (2009) :30 (Sweden)
(1 vote)
Roygalan / Roy award show - Goldfish - (swedish VO) (2009) :30 (Sweden)
Tonight's the nigh of Roygalan The Roy Award show. Just a note to check back here at 23:00 hours (provided you're not there making full use of that open bar which got the Cadbury gorilla sick) for the winning commercials. Roygalan is celebrating the art of people giving away their eyeballs as previous poster explained in that gory fashion. Don't forget that hamster they get drunk
The VO of this ad says:
This gives roughly the same low entertainment value that man on the street finds in watching commercials. We celebrate the art of making people want to watch.
Previous Roy Award stuff
Rabbits
Ralph the Gorilla / Print.
(1 vote)
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