The "making of" video where each person involved in the film gets to talk about the MassiveGood project is almost a better seller of the MassiveGood idea than the ad itself. Dr Brian Green is genuinly impressed with the idea of MassiveGood and true enthusiasm is contagious.

Agency: FRED & FARID PARIS Advertiser supervisor : Philippe Douste-Blazy, Laurence Thurion, Bernard Salomé, Alain Navarro, Jienna Foster Executive Creative Director : Fred & Farid Copywriter : Fred & Farid Art Director : Fred & Farid, Julien Boulard Account supervisor : Nicolas Bordas, Emmanuel Ferry, Daniel Dormeyer, Dushan Karageorgevitch Director: Spike Lee Production House : 40 Acres and a Mule Post Production : 40 Acres and a Mule Audio Production : 40 Acres and a Mule TV production : Robin Acard, Angus MacDonald

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (2)

  • AnonymousCoward's picture
    AnonymousCoward (not verified)

    Sound is out of sync !

    Mar 09, 2012
  • AnonymousCoward's picture
    AnonymousCoward (not verified)

    Miss U

    Jul 08, 2012

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