A newcomer to the world’s biggest advertising stage, truTV is revealing its first-ever Super Bowl commercial and giving viewers an exclusive look at the spot in its entirety and a 2 minute look at the making of the spot.

The Groundhog Day-themed spot features Troy Polamalu of the Pittsburgh Steelers. The ad promotes the new truTV series NFL FULL CONTACT, which premieres the day after the Super Bowl: Monday, Feb. 8, at 10 p.m. In the ad, Troy plays the role of “Punxsutawney Polamalu.” After he sees his shadow, a proclamation of six more weeks of football is declared.

The spot gives viewers an early glimpse at how the network will bring NFL fans what they’ve always wanted – more football. Produced by NFL Films, NFL FULL CONTACT provides a behind-the-scenes look at what it takes to stage many of the spectacles that go into an exciting NFL season.

truTV’s Super Bowl ad was created by Grey and is scheduled to air in the second quarter of Sunday’s big game, near the two-minute warning.

Here's the :30 spot that will air.


Comments (1)

  • Dabitch's picture

    Hehe, that green suit is not flattering. :))

    Feb 03, 2010

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caffeinegoddess I'm a creative director and copywriter with digital, integrated, and traditional expertise. I love sound strategy and great executions.