Dedicated to bacon and the people who love it, Republic of Bacon consists of three broadcast spots and the microsite http://www.republicofbacon.com.

The campaign announces Maple Leaf Bacon's new re-closable packaging as well as a community for bacon lovers at republicofbacon.com. Like any country, Republic of Bacon has many attractions: A casino where you can win bacon for a decade. A Red Light District where you can watch edgier videos. Restaurants where you can find select bacon recipes, a Public Service Announcements section where a Bacon Safety Sergeant provides bacon safety tips and where you can find the national anthem of the Republic of Bacon. A community that features bacon bloggers from around the net and so much more.

Republic of Bacon Mantra:
Welcome to the nation where all our citizens are free to love bacon freely. To a land where people and bacon co-exist without rule. Without judgment. Or shame. A place where bacon is held on the highest of pedestals, and the second highest pedestal as well. Welcome to the Republic of Bacon. We hope you're not vegetarian.

Broadcast Credits Spot Titles: Proposal, Spa, Sorry Client: Maple Leaf Project: Republic of Bacon Agency: john st., Toronto Creative Directors: Stephen Jurisic, Angus Tucker Art Director: Patrick Shing Copywriter: Paul Constantakis Broadcast Producer: Dale Giffen Account Team: Melissa Tobenstein, Robyn Crookshank, Tara Giacinti Director: Michael Downing Production Company: Suneeva, Toronto Executive Producer: Michi Lepik-Stahl Line Producer: Kim Hubert Director of Photography: Bryan Newman Editorial: Ross Birchall, Bijou, Toronto Post Production: Soho, Toronto Music and Sound Design: Vapor, Toronto Interactive Credits url: republicofbacon.com Client: Maple Leaf Project: Republic of Bacon Agency: john st., Toronto Creative Directors: Stephen Jurisic, Angus Tucker Art Director: Patrick Shing Copywriter: Paul Constantakis Digital Producers: Ryan O’Hagan, Cas Ward Broadcast Producer: Dale Giffen Account Team: Melissa Tobenstein, Robyn Crookshank, Tara Giacinti Web Development: Pixelpusher, Toronto
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