DDFH&B created the first billboard that coughs. Why? To create awareness about lung cancer. Indeed, the red letters also spell out "I had cancer," to grab your attention. So if you're coughing a lot, listen to your lungs and get it checked out.

Client: Marie Keating Foundation – Liz Yeates, Edel McCabe
Agency: DDFH&B
Creative Director: Roisin Keown
Creative Team: Dean Ryan/Adam McKiernan
Account Manager: Sarah Conlan
Planner: Derwin Myers
Producer: Lily O Gorman