how do you keep creativity alive with shrinking budgets?

Mark Wnek: To be honest with you, shrinking budgets is what makes creativity thrive. The problem is, how do you keep creativity alive with shrinking budgets, and very nervous clients in the recession?

Mark Wnek - Carlton Hotel _ Cannes Lions 2009

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has worked in New York, London, Amsterdam, Copenhagen and Stockholm.