In this day and age it's really rather sad how original ideas are neglected in favor of running this old twist once again. The reality telly RSPCA/Social service-workers save Marmite jars that have ended up in the way back of the pantry, to re-home them with families that won't neglect them. Aw.

It's really quite well executed... and just like with Marmite, you'll either love or hate the idea.

Marmite

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has worked in New York, London, Amsterdam, Copenhagen and Stockholm.