In this day and age it's really rather sad how original ideas are neglected in favor of running this old twist once again. The reality telly RSPCA/Social service-workers save Marmite jars that have ended up in the way back of the pantry, to re-home them with families that won't neglect them. Aw.

It's really quite well executed... and just like with Marmite, you'll either love or hate the idea.


about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.