Philly-based D4 creative made this spot for Martin Law: The law firm for workers, featuring real employees and not actors. It's sort of a snapshot of hard working Americans, from nurses to construction workers to auto mechanics, etc. Nice portrait of those people, as opposed to the usual fat cat law firm who sits on his desk and says claptrap like "I won't take a fee unless I get money for YOU" *points to camera* "You have MY word on it!"

I don't say this often but this is a chance where I would have liked to have seen some branded content. If you're going to use real workers, why not tell their story, especially if they've used Martin Law before?

Client: Martin Law Agency: D4 CEO: Suzanne Hatfield ECD: Rich Wakefield Creative Director/Copywriter: Bob Seabert User Interface Designer/Art Director: Chris Sandman Art Director: Rohan Woodward Video Editor: Chi Hwan Moon Designer: Kyle Telman Staff Video Producer: Sarah Schatzinger VP of Account Services: Sara Stuard Chief Strategy Officer: Michael Snyder VP of Digital Services: Justin Stauffer Lead Programmer: Jill Fox
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about the author

kidsleepy 17 year copywriter, now CD, who has worked in many cities including Pittsburgh, New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.

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