"I was born the richest man in the world" says the VO as the ad begins, but fret not, this isn't a tired interesting man clone. As soon as this man packs up his sports car and French Chalet you'll be hypnotized by the visual treat of wandering through a life visiting jungles, and the coldest places on earth. Sleeping alone, and together, as the camera pans past floors of beds. "But I will die the poorest" the VO continues. Eventually we're panning across the longest table at the best dinner party. The richest man in the world is born every second. Cheers!

The music you know so well is David Axelrod’s “The Edge”, you might have heard it first when Dr. Dre, Nate Dog and Snoop Dogg sampled it on their hit “The Next Episode".

Creative Agency: AMV BBDO, UK
Creative Directors: Thiago de Moraes, Clark Edwards / AMV BBDO, Federico Pepe, Michele Picci / DLV BBDO
Copywriter: Amar Marwaha
Art Director: Arvid Harnqvist
Agency Planners: Steve Hopkins, Sam Williams
Agency Account Man: Ian Pearman, Mark Peterson, Claire Best, Anna Taylor, Alicia Lowndes
Agency Producers: Kate O’Mulloy, Felicity Bamber
Media Agency: OMD International
Media Planners: Rupert Holroyd, Lesia Buszczak
Production Company: Cherry Productions
Director: Jake Nava
Production Co. Producer: Ben Cooper
Post-production offline Company: The Whitehouse
Post-production online Company: The Mill
Audio Post-production: GCRS


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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.