"I was born the richest man in the world" says the VO as the ad begins, but fret not, this isn't a tired interesting man clone. As soon as this man packs up his sports car and French Chalet you'll be hypnotized by the visual treat of wandering through a life visiting jungles, and the coldest places on earth. Sleeping alone, and together, as the camera pans past floors of beds. "But I will die the poorest" the VO continues. Eventually we're panning across the longest table at the best dinner party. The richest man in the world is born every second. Cheers!
The music you know so well is David Axelrod’s “The Edge”, you might have heard it first when Dr. Dre, Nate Dog and Snoop Dogg sampled it on their hit “The Next Episode".