Shot in Cannes, no less.

The server carries a tray of Martini Rosso past the painter, across the street and narrowly avoids having the drinks stolen by everyone, until he finally walks out into the water and serves a couple who apparently are playing cards at a table in the water. Because that's what Martini is all about. Being a bit decadent.

Client: Martini Rosso


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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.