The businessman stuck in a meeting receives a phonecall from his lady who is waiting at the bar. "In case you hadn't notice, the weekend started TWO hours ago", she says "and I've just ordered a Martini Extra Dry" "So, we're liquid then?" he ad libs. "And if you're not here in ten minutes...." "Right, leave it with me", he says as he glances to the sprinkler system. Of course he shows up soaking wet at the bar, and that's how we started extra dry weekends in the 80s kids!


about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.