Great concept. Great execution. Mass Mutual continues to kick serious arse.

Agency: Lowe NY
Music: Billy Idol«s White Wedding


Comments (1)

  • claymore's picture

    I've been a fan of this campaign ever since I first saw the Frog commercial. It's wonderful to see them continuing to choose big ideas over big budgets, yet execute them pert near flawlessly time after time after time. There's a creative lesson to be learned here.

    Sep 03, 2003

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claymore Creative Director, copywriter and ad connoisseur that has been riding the wild surf of advertising in style, panache and grace for two decades.