Mass Mutual - Empty Nest (2003) - 0:30 (USA)


Mass Mutual - Empty Nest (2003) - 0:30 (USA)

Great concept. Great execution. Mass Mutual continues to kick serious arse.

Agency: Lowe NY
Music: Billy Idol«s White Wedding



I've been a fan of this campaign ever since I first saw the Frog commercial. It's wonderful to see them continuing to choose big ideas over big budgets, yet execute them pert near flawlessly time after time after time. There's a creative lesson to be learned here.

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