Spike Lee shot it, Samuel L. Jackson, Susan Sarandon, Mary J. Blige, Paul AUster, Dr, Brian Green star in it and President Bill Clinton speaks for MassiveGood.
The film “MASTERPIECES” created by the independent agency FRED & FARID PARIS, working with TBWA\ Paris for the launch of MASSIVEGOOD, is an illustration of how several simple acts add up resulting in a great change.
The film shot by Spike Lee over 2 days on location in NYC stars an unbelievable collection of talents who were reunited for this worldwide initiative : Spike Lee, Samuel L. Jackson, Susan Sarandon, Mary J. Blige, Paul Auster, Dr. Brian Greene and the extraordinary participation of President Bill Clinton for the voice-over.
It consists of a series of vignettes in locations that correspond to the environment of each star. The objective is to demonstrate that many small things create something extraordinary. It shows the power of a small act: If one donates $2 via a simple click on MASSIVEGOOD every time one purchases a travel service, one is able to make a difference to those thousands affected by diseases such as HIV/AIDS, malaria and tuberculosis.
Don't miss the making of this ad.
Agency: FRED & FARID PARIS
Advertiser supervisor : Philippe Douste-Blazy, Laurence Thurion, Bernard Salomé, Alain Navarro, Jienna Foster
Executive Creative Director : Fred & Farid
Copywriter : Fred & Farid
Art Director : Fred & Farid, Julien Boulard
Account supervisor : Nicolas Bordas, Emmanuel Ferry, Daniel Dormeyer, Dushan Karageorgevitch
Director: Spike Lee
Production House : 40 Acres and a Mule
Post Production : 40 Acres and a Mule
Audio Production : 40 Acres and a Mule
TV production : Robin Acard, Angus MacDonald