Master Lock - Tough under fire - (1973) 0:30 (USA)

The ultimate product demonstration, get out a gun and shoot it. "It did not open - repeat, it did not open."

Master Lock

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hunter.blatherer's picture

The techs on the shoot had misplaced the key, so were forced to use medium grade bolt-cutters to slice through the U shaped part. The mishap added two minutes to the operation, 1:50 of which was spent locating the bolt-cutters.

Anonymous Adgrunt's picture

Whaaat? Is that true? Would the key even have worked after the shot?

AnonymousCoward's picture

Would love to downlaod or get this ad. Can't open this one no matter what I do.