"... At a rifle range outside Los Angeles..." the humble beginnings of a cult brand due to their bullet proof product demonstration every super bowl.

Masterlock

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.