It starts with the piano music, and a kid with a ham sandwich. A talking ham sandwich.
"Pst! Hey! Did you know you were an accident? Yes, that's right, and unwanted child. Do you still think your parents are coming to pick you up?"
Agency: Duval Guillaume, Brussels
Creative directors: Katrien Bottez, Peter Ampe
Copywriter: Tiny Nys
Art director: Alexander Cha'ban
Director: Frank De Vos
Production Company: Lovo Films, Bert Brulez