It starts with the piano music, and a kid with a ham sandwich. A talking ham sandwich.
"Pst! Hey! Did you know you were an accident? Yes, that's right, and unwanted child. Do you still think your parents are coming to pick you up?"
Agency: Duval Guillaume, Brussels Creative directors: Katrien Bottez, Peter Ampe Copywriter: Tiny Nys Art director: Alexander Cha'ban Director: Frank De Vos Production Company: Lovo Films, Bert Brulez