Craft winner in Eurobest 2009: because everything from the animation, to the music and the lyrics right down to the tagline was perfectly crafted.

MATTEL / SCRABBLE Ad agency: OGILVY FRANCE Paris, FRANCE Advertiser/Client: MATTEL Product/Service: SCRABBLE Advertising Agency: OGILVY FRANCE Paris, FRANCE Creative Credits Executive Creative Director: Chris Garbutt Creative Director: Chris Garbutt Copywriter: Benjamin Bregeault/Arnaud Vanhelle Agency Producer: Laure Bayle/Evelyne Callot/Diane De Bretteville Advertiser's Supervisor: Arnaud Roland-gosselin/Anne-lise Mathurin Account Supervisor: Benoît De Fleurian/Marie-charlotte Lafront Production Company: WIZZ Clichy, FRANCE Director: Irina Dakeva/Clément Dozier Producer: François Brun Music: Artist/Title: Composer : Dana Eldman Animation: S. Fillinger/M. Haas/E.kadjan/G. Levesque/C. Rouge/C. Soulmagnon/M. Wothke Art Director: Antoaneta Metchanova/Assistant : Mathilde Fallot Music Production : Mile23 Music (Ny)/Cendrineige (Paris)