Craft winner in Eurobest 2009: because everything from the animation, to the music and the lyrics right down to the tagline was perfectly crafted.

MATTEL / SCRABBLE
Ad agency: OGILVY FRANCE Paris, FRANCE
Advertiser/Client: MATTEL
Product/Service: SCRABBLE
Advertising Agency: OGILVY FRANCE Paris, FRANCE
Creative Credits
Executive Creative Director: Chris Garbutt
Creative Director: Chris Garbutt
Copywriter: Benjamin Bregeault/Arnaud Vanhelle
Agency Producer: Laure Bayle/Evelyne Callot/Diane De Bretteville
Advertiser's Supervisor: Arnaud Roland-gosselin/Anne-lise Mathurin
Account Supervisor: Benoît De Fleurian/Marie-charlotte Lafront
Production Company: WIZZ Clichy, FRANCE
Director: Irina Dakeva/Clément Dozier
Producer: François Brun
Music: Artist/Title: Composer : Dana Eldman
Animation: S. Fillinger/M. Haas/E.kadjan/G. Levesque/C. Rouge/C. Soulmagnon/M. Wothke
Art Director: Antoaneta Metchanova/Assistant : Mathilde Fallot
Music Production : Mile23 Music (Ny)/Cendrineige (Paris)

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has worked in New York, London, Amsterdam, Copenhagen and Stockholm.