Aaah, P. She's a peach. A painter. A prim little lady. She's the kind of girl you'd take to a dance, just to have her punish you. Wait, what?

CREDITS: Mattel “Scrabble” production company: biscuit filmworks director: jeff low executive producer/managing director: shawn lacy executive producer: colleen o’donnell supervising producer: scott craig producer: mary beth jenner production designer: michelle derrick director of photography: igor jadue-lillo agency: pereira o’dell sf chief creative officer: pj pereira svp, executive creative director: jamie robinson creative director: paulo coelho creative director: aricio fortes creative director (apples): rob lambrechts copywriter: charlie wolff copywriter: neil ramanan director of client services: gary theut management supervisor: henry arlander account executive: erin garvey director of production, executive producer: jeff fero business affairs, broadcast: angela eddleman senior producer: monica wilkins post company: umlaut sf executive producer: gina locurcio line producer: kelly gibbs editor: inome callahan graphic artist: ivan miller

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (1)

  • lyndon's picture
    lyndon (not verified)

    I can see what fun the comedians will have reinterpreting this ad for a television audience. Here is what is strange; I was actually looking for dating and relationship sites to comment on when this popped up in the results!

    The advert? It seems a little bit of a throwback in style. The humour is hardly rip roaring and I doubt it will appeal to anyone outside of Ned Flanders.

    Will it remind people that scrabble is still about? Yes. Will it bust open any new avenues? No.

    Dating by the way is a miserly 8 points in Scrabble!


    Nov 16, 2012

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