Craft winner in Eurobest 2009: because everything from the animation, to the music and the lyrics right down to the tagline was perfectly crafted.

MATTEL / SCRABBLE
Ad agency: OGILVY FRANCE Paris, FRANCE
Title: YOGA
Advertiser/Client: MATTEL
Product/Service: SCRABBLE
Advertising Agency: OGILVY FRANCE Paris, FRANCE
Creative Credits
Executive Creative Director: Chris Garbutt
Creative Director: Chris Garbutt
Copywriter: Benjamin Bregeault/Arnaud Vanhelle
Agency Producer: Laure Bayle/Evelyne Callot/Diane De Bretteville
Advertiser's Supervisor: Arnaud Roland-gosselin/Anne-lise Mathurin
Account Supervisor: Benoît De Fleurian/Marie-charlotte Lafront
Production Company: WIZZ Clichy, FRANCE
Director: Irina Dakeva/Clément Dozier
Producer: François Brun
Music: Artist/Title: Composer : Dana Eldman
Animation: S. Fillinger/M. Haas/E.kadjan/G. Levesque/C. Rouge/C. Soulmagnon/M. Wothke
Art Director: Antoaneta Metchanova/Assistant : Mathilde Fallot
Music Production : Mile23 Music (Ny)/Cendrineige (Paris)

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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.