Lets face it. People are assholes. Your job often sucks. And there are abusive tossers everywhere. Written and directed by BBH London Creative Director Dominic Goldman, this 90 second film shows three people with the worst jobs in the world. A bouncer, a football referee... Someone collecting signatures and donations on the street. I used to that, and oy, is that a terrible job as everyone shuns you... In short, these people are hated.

That is, until they come home.

"I simply can't bear to watch ads about abused or starving animals. It's just too upsetting. I wanted to write an ad that spoke the truth about what dogs give us - how they make us feel. Why we love them so much." explains Dominic Goldman about his advertising directorial debut.

"I shared the script with some producer friends at Moxie who suggested I should try and direct it myself. It was incredibly daunting, but I had such a great team around me and everyone was so patient and supportive.
If just one dog is adopted and has an incredible 15 year life with a family, who will benefit from everything they bring, it will all be worth it."

Client : Mayhew Animal Home Agency : Direct Production : Moxie Pictures Director: Dominic Goldman Copywriter : Dominic Goldman Producer : Jess Ensor Producer : Chris Watling Executive Producer : Dawn Laren DoP: Richard Mott Post Production: The Mill Editor/Editing House: Andy McGraw & Tim Hardy / Stitch Sound: Grand Central Studios

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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.