Maynard’s Client: Cadbury Brand: Maynards wine gums Agency: Fallon Creatives: John Allison and Chris Bovill Account Director: Lulu Skinner Account Manager: Charlotte Burgess Production Co: Rehab Studio Medium: Online Launch date: July 16 2010

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.