Mazda doesn't believe in "Not Included." That's why there are so many features that come standard on a new Mazda 3. Like a 2.0 engine with 165 BHP, xenon headlights and 18" alloy wheels. Simple execution, great casting of the kid, too.

Client: Mazda Agency: BBR Saatchi & Saatchi C.E.O: Yossi Lubaton C.C.O: Jonathan Lang VP-Creative Director: Eran Nir Copywriter: Lior Shoham Art-Directors: Tal Leshetz Abugov, Ori Hasson VP-Group Account Head: Ben Muskal Account Supervisor: Chen Halpern Account Executive: Gil Gershon Chief Strategy Officer: Shai Nissenboim Strategic Planning Supervisor: Lora Goichman Head Of Production & Content: Dorit Gvili Producer: Alon Shmoelof Creative Coordinator: Eva Hasson Social & Digital Director: Idan Kligerman Social Media Editor: Aviv Melamed Studio Digital: Michael Shely, Yossi Tayeb, Yossi Ben Aviv Studio ATL: Yaron Keinan, Yulia Zak, Idan Mareli, Chen Graizman Zenith Optimedia: Limor Dahan, Mor Berman, Chen Drori, Eyal Katzaf, Eran Amit Director: Yoram Ever-Hadani Production: Tiferet Productions Client: Delek-Motors LTD Marketing Communications Manager: Yogev Weiss Head Of Digital Marketing: Matan Arad Training Manager: Gal Arbel Special thanks to: Carmel Gilan, Orit Bar-Niv, Niv Steve Herzberg, Shiri Israeli and Ran Even

about the author

kidsleepy CD copywriter with 18 years experience who has worked in many cities including New York, Atlanta, Montreal and currently Los Angeles. I snark because I care.