What a drag when you get your new loop-de-loop race track only to find the car isn't included. Thankfully Mazda does not believe in "Not included," and gives you a boat-load of features, like a 2.0 engine with 165 BHP, xenon headlights and 18" alloy wheels. Even the kid seems impressed with it.

Client: Mazda Agency: BBR Saatchi & Saatchi C.E.O: Yossi Lubaton C.C.O: Jonathan Lang VP-Creative Director: Eran Nir Copywriter: Lior Shoham Art-Directors: Tal Leshetz Abugov, Ori Hasson VP-Group Account Head: Ben Muskal Account Supervisor: Chen Halpern Account Executive: Gil Gershon Chief Strategy Officer: Shai Nissenboim Strategic Planning Supervisor: Lora Goichman Head Of Production & Content: Dorit Gvili Producer: Alon Shmoelof Creative Coordinator: Eva Hasson Social & Digital Director: Idan Kligerman Social Media Editor: Aviv Melamed Studio Digital: Michael Shely, Yossi Tayeb, Yossi Ben Aviv Studio ATL: Yaron Keinan, Yulia Zak, Idan Mareli, Chen Graizman Zenith Optimedia: Limor Dahan, Mor Berman, Chen Drori, Eyal Katzaf, Eran Amit Director: Yoram Ever-Hadani Production: Tiferet Productions Client: Delek-Motors LTD Marketing Communications Manager: Yogev Weiss Head Of Digital Marketing: Matan Arad Training Manager: Gal Arbel Special thanks to: Carmel Gilan, Orit Bar-Niv, Niv Steve Herzberg, Shiri Israeli and Ran Even
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about the author

kidsleepy 17 year copywriter, now CD, who has worked in many cities including Pittsburgh, New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.

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