It takes an hour and a half on the bus and the train and then another bus to get to her job, when a car commute would have taken nine minutes. Drive to 100 is an initiative from Mazda to take 100 donated cars, repair them and donate them them to local families in need. I really love the fact brands like Mazda are doing this. It's easy to sell a twenty-six thousand dollar Miata. It's another to take a car you won't make a financial profit from and give it to someone in need. Mazda isn't the first car company to turn its attention toward cause marketing. Hopefully, it won't be the last, either.

Client: Mazda DP: Ed David Editor: Kirk McLaughlin Agency: Garage Team Mazda Production Company: Workhouse Creative

Leave a comment

about the author

kidsleepy CD copywriter with 18 years experience who has worked in many cities including New York, Atlanta, Montreal and currently Los Angeles. I snark because I care.