Fancy seeing lingerie model and page 3 girl Rhian Sugden touch herself?

There's a twist at approximately 0:32 that .... the ball(s) drop and all is revealed as this educational viral for MCAC aims to eliminate the embarrassment around checking for early signs of testicular cancer. Bait&Switch guys, they got you.

More at:
www.malecancer.org

Agency:JWT London Client:MCAC Director : Rankin Executive Creative Director : Russell Ramsey Creative Director : Jason Berry Art Director : Miles Bingham Copywriter : Kevin Masters Account Director : Adrian Ash Agency Producer : Roy Swansborough
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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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