MCAC - Rhian Touches Herself - (2011)


MCAC - Rhian Touches Herself - (2011)

Fancy seeing lingerie model and page 3 girl Rhian Sugden touch herself?

There's a twist at approximately 0:32 that .... the ball(s) drop and all is revealed as this educational viral for MCAC aims to eliminate the embarrassment around checking for early signs of testicular cancer. Bait&Switch guys, they got you.

More at:

Agency:JWT London

Director : Rankin
Executive Creative Director : Russell Ramsey
Creative Director : Jason Berry
Art Director : Miles Bingham
Copywriter : Kevin Masters
Account Director : Adrian Ash
Agency Producer : Roy Swansborough


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