Justin and his digital self are having trouble remembering their password.


This campaign is the first joint global digital campaign from McAfee and Intel and is centered on the fact that consumers all have digital selves, which often act naively online and put their security at risk—an insight derived from research in which consumers said while they cared about their online security, they did little to protect it. Through this campaign, McAfee hopes to educate consumer about vulnerabilities they can prevent through taking proper security precautions.

The creative spots highlight typical scenarios where people don't protect their online information, including password mismanagement, unprotected devices and misplacing important personal documents. VB&P produced the campaign via its in-house content production facility, Lumberyard. VB&P Creative Director Lee Einhorn directed the films.

This is the first work to come out of VB&P for McAfee, an Intel company, since winning the business in May of this year. The relationship furthers VB&P’s partnership with the chipmaker, which acquired McAfee in 2010.

CLIENT NAME: McAfee BRAND:  LiveSafe SPOT NAME: ‘Gregg’ ‘Justin’ & ‘Megan’ AGENCY:  Venables Bell & Partners EXECUTIVE CREATIVE DIRECTOR: Paul Venables and Will McGinness CREATIVE DIRECTOR: Lee Einhorn ART DIRECTOR: Greg Damiani COPYWRITER: Craig Ross DIRECTOR OF INTEGRATED PRODUCTION: Craig Allen  AGENCY PRODUCER: Adam Battista PRODUCTION COMPANY: Lumberyard DIRECTOR: Lee Einhorn DIRECTOR OF PHOTOGRAPHY: Andy Lilien EXECUTIVE PRODUCER:  James Hagedorn PRODUCER: Tom Ruge EDITING COMPANY: Lumberyard EDITOR: Daniel Figueroa POST PRODUCER: Anna Fields COLOR: Company 3 MUSIC: Mophonics MIX: M Squared Productions
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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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