McAfee LiveSafe™ - Justin vs. Justincredible65 - (2013) :30 (USA)

 
 

McAfee LiveSafe™ - Justin vs. Justincredible65 - (2013) :30 (USA)

Justin and his digital self are having trouble remembering their password.


This campaign is the first joint global digital campaign from McAfee and Intel and is centered on the fact that consumers all have digital selves, which often act naively online and put their security at risk—an insight derived from research in which consumers said while they cared about their online security, they did little to protect it. Through this campaign, McAfee hopes to educate consumer about vulnerabilities they can prevent through taking proper security precautions.

The creative spots highlight typical scenarios where people don't protect their online information, including password mismanagement, unprotected devices and misplacing important personal documents. VB&P produced the campaign via its in-house content production facility, Lumberyard. VB&P Creative Director Lee Einhorn directed the films.

This is the first work to come out of VB&P for McAfee, an Intel company, since winning the business in May of this year. The relationship furthers VB&P’s partnership with the chipmaker, which acquired McAfee in 2010.

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CLIENT NAME: McAfee
BRAND:  LiveSafe
SPOT NAME: ‘Gregg’ ‘Justin’ & ‘Megan’
AGENCY:  Venables Bell & Partners
EXECUTIVE CREATIVE DIRECTOR: Paul Venables and Will McGinness
CREATIVE DIRECTOR: Lee Einhorn
ART DIRECTOR: Greg Damiani
COPYWRITER: Craig Ross
DIRECTOR OF INTEGRATED PRODUCTION: Craig Allen 
AGENCY PRODUCER: Adam Battista
PRODUCTION COMPANY: Lumberyard
DIRECTOR: Lee Einhorn
DIRECTOR OF PHOTOGRAPHY: Andy Lilien
EXECUTIVE PRODUCER:  James Hagedorn
PRODUCER: Tom Ruge
EDITING COMPANY: Lumberyard
EDITOR: Daniel Figueroa
POST PRODUCER: Anna Fields
COLOR: Company 3
MUSIC: Mophonics
MIX: M Squared Productions

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