Justin and his digital self are having trouble remembering their password.
This campaign is the first joint global digital campaign from McAfee and Intel and is centered on the fact that consumers all have digital selves, which often act naively online and put their security at risk—an insight derived from research in which consumers said while they cared about their online security, they did little to protect it. Through this campaign, McAfee hopes to educate consumer about vulnerabilities they can prevent through taking proper security precautions.
The creative spots highlight typical scenarios where people don't protect their online information, including password mismanagement, unprotected devices and misplacing important personal documents. VB&P produced the campaign via its in-house content production facility, Lumberyard. VB&P Creative Director Lee Einhorn directed the films.
This is the first work to come out of VB&P for McAfee, an Intel company, since winning the business in May of this year. The relationship furthers VB&P’s partnership with the chipmaker, which acquired McAfee in 2010.