Here's an interactive McDonald's ad from Sweden, where the LED-billboard turned into a realtime game of pong, controlled by smartphones. Here you can actually spot what is truly Swedish in case you're still wondering "what is Swedish"... We're hella stylish people, hanging onto obscure trends and fashions quicker than you can say "SALE at Hennes & Mauritz!", and total gadgets freaks as well, beaten only by the Japanese and possibly the French who look good in everything seemingly without effort. Or wait, it's a case study, it's quite possible that everyone in this clip works in advertising or are related to someone who does.

McDonald's DDB