BKWLD worked with Hoffman Lewis to create six unique and unexpected moments for the general public of St. Louis. Working entirely with non-actors, the BKWLD team designed real situations where McDonald’s breakfast could help make the ‘ordinary a bit more extraordinary’. These moments were shot with hidden camera crews and then transformed into the TV spots, with BKWLD storyboarding, directing, producing, and handling post for each.

See another spot in the campaign here.

<h3>Credits:</h3> <p>Client: McDonald’s<br /> Title: “GoodMorningSTL”<br /> Date: April 2013</p> <p>Agency: Hoffman Lewis</p> <p>Production/Post-production: BWKLD<br /> Director: Chad Turner<br /> Broadcast Producer: Chris Edmonds </p> <p>Digital Production: BKWLD<br /> Digital Producer: Donald Fierros<br /> Tech Director: Justin Jewitt<br /> Developer: Matthew Aebersold<br /> Art Director: Matt Carvalho<br /> Art Director: Ethan Martin</p>
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TRUST TRUST is a communications company specializing in partnerships with agencies, tech cos, startups, content studios and other small to mid-sized brands.

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