BKWLD worked with Hoffman Lewis to create six unique and unexpected moments for the general public of St. Louis. Working entirely with non-actors, the BKWLD team designed real situations where McDonald’s breakfast could help make the ‘ordinary a bit more extraordinary’. These moments were shot with hidden camera crews and then transformed into the TV spots, with BKWLD storyboarding, directing, producing, and handling post for each.

See another spot in the campaign here.


Client: McDonald’s
Title: “GoodMorningSTL”
Date: April 2013

Agency: Hoffman Lewis

Production/Post-production: BWKLD
Director: Chad Turner
Broadcast Producer: Chris Edmonds

Digital Production: BKWLD
Digital Producer: Donald Fierros
Tech Director: Justin Jewitt
Developer: Matthew Aebersold
Art Director: Matt Carvalho
Art Director: Ethan Martin