Because I have reached the age where I am now an official sucker for babies (this doesn't happen at a specific age, this happens once you have them, just ask my ex-copywriter who had kids ten years before me and wore a sucker-smile at any decent baby ad while I rolled my eyes at him) I am going to ignore the waste of petrol in dads constant circling around the McDonald's here. Dad has a sleeping baby in the back, and really wants breakfast but if he stops the car, the baby will wake. McDonald's morning crew catch on to his dilemma and manage to get him his McMuffin - yeay. No telling what dad will do if he finds a red light or a stop sign along the way. I'm ignoring that too.

ad agency: TBWA/CHIAT/DAY Mark Figliulo - Chairman, Chief Creative Officer Erik Fahrenkopf - Copywriter Anthony Decarolis - Art Director Matt Bijarchi – Executive Producer David Fisher – Senior Producer, Media Arts Production: MJZ: Fredrik Bond – Director Eric Stern – Executive Producer Anita Wetterstedt– Line Producer Editorial: Mackenzie Cutler: Gavin Cutler – Editor Mona Salma – Assistant Editor Melissa Miller – Executive Producer  Music: Human
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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (2)

  • Dabitch's picture
    Dabitch

    You're our own little Hollywood. :) Good to see you again!

    Sep 29, 2010

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