Note from director Brian Lee Hughes:

This trade thing is like an old Western. The dynamics of perceived value and pride and conflicted shame are explored. My horse versus your hay. Lee Marvin versus Yul Brynner. My kid«s happiness versus yours. Your rookie card versus my year-old beard. I win and you lose and vice versa. Happy, Meal.

Agency : Cossette, Toronto Creative Director: Bill Durnan Group Creative Directors: Dave Douglass, Pete Breton Agency Producer: Leanne McLellan Copywriter: Sean Atkinson Art Director: Shawn James Director: Brian Lee Hughes Production Company OPC, Toronto Executive Producers: Harland Weisz, Jeff Low Producer: Susan Monic Director of Photography: Andre Pienaar Editor: Jason Stinson, Soda Post

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (1)

  • MaryWills's picture

    The rug petting at the end is a bit creepy.

    Jan 27, 2008

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