Advertised brand: McDonalds Advert title(s): Check This Description/Synopsis: LeBron James and Dwight Howard duel for a Big Mac and fries. Larry Bird steals the show. Advertising Agency: Translation Agency website: Chief Creative Officer/Founder: Steve Stoute Executive Creative Director: Jason Peterson Senior Copywriter: Seth Jacobs Account Director: Kenneth Pang Agency Producer: Blythe Barger Production Company: Pytka, Inc. Director: Joe Pytka Editorial: Dayn Williams, Cut and Run NY VFX: Johnnie Semerad, Semerad Sound Design/Music: Duotone Audio Published/Released/Aired (Month, Year): February 7, 2010 (NFL Super Bowl) Country aired: USA

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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