Leo Burnett London take us on an animated pen & ink journey through the little world of wee bites.

Advertised brand: McDonald's: Chicken McBites Advert title(s): Little World Headline and copy text (in English): Advertising Agency: Leo Burnett London Agency website: http://www.leoburnett.co.uk/ Creative Directors: Tony Malcolm & Guy Moore Executive Creative Director: Justin Tindall Art Director: Will Thacker Copywriter: Blake Waters Director: Zac Emerson Animators/Directors: Major Briggs Production Company: Blink Published: January, 2013

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.