I love how surprised the guy is to find out the fish bites from Mcdonald's actually aren't that bad.

"Wow, these are good."

You could have stopped right there. That alone is enough of an intriguing revelation.

To bring in the singing fish apps...I mean I saw them and then had Big Mouth Billy late 1990's flashback. Not cool, McDonald's. Not. Cool.

Agency: Burrell Chief Creative Officer: Lewis Williams CD/Writer: Terrence Burrell CD/Art Director: Paul Olsen Executive Agency Producer: John Seaton Production Company: LIMEY Director: Nick Jones Owner/EP: Andrew Denyer Editorial: Spin Artist Editor: Phil Lee Music House: Sonixphere

Comments (1)

  • AnonymousCoward's picture
    AnonymousCoward (not verified)

    Smelly smelly!

    That is essentially what everyone hears when they see this commecial.

    Mar 20, 2013

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kidsleepy 17 year copywriter, now CD, who has worked in many cities including Pittsburgh, New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.