I love how surprised the guy is to find out the fish bites from Mcdonald's actually aren't that bad.

"Wow, these are good."

You could have stopped right there. That alone is enough of an intriguing revelation.

To bring in the singing fish apps...I mean I saw them and then had Big Mouth Billy late 1990's flashback. Not cool, McDonald's. Not. Cool.

Agency: Burrell
Chief Creative Officer: Lewis Williams
CD/Writer: Terrence Burrell
CD/Art Director: Paul Olsen
Executive Agency Producer: John Seaton

Production Company: LIMEY
Director: Nick Jones
Owner/EP: Andrew Denyer

Editorial: Spin Artist
Editor: Phil Lee

Music House: Sonixphere


Comments (1)

  • AnonymousCoward's picture
    AnonymousCoward (not verified)

    Smelly smelly!

    That is essentially what everyone hears when they see this commecial.

    Mar 20, 2013

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about the author

kidsleepy 17 year copywriter, now CD, who has worked in many cities including Pittsburgh, New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.