Mcdonald's France offers menu's inspired by New York’s Street Food and available in all restaurants from April the 19th until May the 30th. To advertise the New York style burgers, the 'original sweet mustard' and the 'grilled cheese & bacon', TBWA\PARIS directed some spots with an exaggerated version of New York. Like this fireman, the best fireman of the city, who can save louis vuitton shoes and kittens with ease.

Agency : TBWA\PARIS Advertiser : McDonald's France Advertiser managers : Xavier Royaux, Camille Lopéo, Pierre Loiseau Agency managers : Luc Bourgery, Matthéo Pressmar, Gael d’Oliveira Executive Creative Directors : Benjamin Marchal et Faustin Claverie Copywriter : Stéphane Kaczorowski Artistic Director : Sébastien Skrzypczak CEO \Else : Maxime Boiron TV Producer : Elisabeth Boitte Production : Moonwalk Films Director : Ben Gregor Sound : \Else