TBWA\PARIS directed some spots with an exaggerated version of New York to announce the 'original sweet mustard' and the 'grilled cheese & bacon' sandwiches on their New York inspired menu. The most incredibly cop in New York recommends sweet mustard.

Agency : TBWA\PARIS Advertiser : McDonald's France Advertiser managers : Xavier Royaux, Camille Lopéo, Pierre Loiseau Agency managers : Luc Bourgery, Matthéo Pressmar, Gael d’Oliveira Executive Creative Directors : Benjamin Marchal et Faustin Claverie Copywriter : Stéphane Kaczorowski Artistic Director : Sébastien Skrzypczak CEO \Else : Maxime Boiron TV Producer : Elisabeth Boitte Production : Moonwalk Films Director : Ben Gregor Sound : \Else