This ad is a spoof of Gravity. And it is hilarious. Dabitch quipped that French food is so good they have to make really good McDonald's ads to make up for it. I tend to agree.
"Are their pickles on there?"
"You know there are pickles, man!"
The rug pull at the end is also decidedly French. I'm freaking lovin' this.

Client: McDonald's Agency : TBWA\PARIS Clients: Xavier Royaux, Camille Lopéo, Célia Refalo Agency : Luc Bourgery, Matthéo Pressmar, Camille Favriau, Agathe Bruneau Executive Creative Directors: Benjamin Marchal et Faustin Claverie Copywriter: Nicolas Roncerel Art Director: Jeremy Armand TV Producer : Benoit Duchemin Production : Moonwalk Films Director: Ben Gregor