Mcdonald's and DDB got together with PKP (Polish State Railways) to create this digital updated timetable that showed train departures and measured time until departure in food items from McDonald's one would have time to devour. Instead of hanging out on a boring old platform, travelers took to the McDonald's for a bite to eat.

Ad agency: DDB Warsaw

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.