Spot the differences - in this Asian version there's a happy Drag Queen performer preparing to go onstage, and dancing salarymen. Just like in the Scandinavian version. These scenes have been edited out from other markets. This edit is running in Japan, Korea, China, Hong Kong and Thailand.

Client: McDonald's

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.